+12.99% revenue per visitor
+16.92% revenue per visitor
+30.21% revenue per visitor
+29.72% revenue per visitor
★★★★★ Real A/B test results from Shopify stores
Grow revenue from the traffic you already have.
Search the tests other stores already ran, and start with the changes that won.
Featured win
Added bundle options directly on the product page
+$182k monthly revenue
Adding a 3-pack bundle offer right under the add to cart button lifted revenue per session by $0.85. Oliver Kenyon ran this test on a sunglasses store and reported about $182k in extra monthly revenue. Shoppers could pick the bundle without leaving the product page.
See the full test →header
Icon - Black
$84
quantity
Add to cart
Shipping, Afterpay, guaranteeREPLACED
description
Details, guarantee accordions
header
Icon - Black
price
quantity
Add to cart >
3 pack bundle - save 20%NEW
description
faq
A 3-pack bundle offer replaces the trust icon row under add to cart.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Biggest measured wins
All results →A
→B
+$471,162/month
Ongoing CRO program on navigation, bundles and product pages for a knife brand
Site-wideAnnouncement bars
@oliverkenyon
@oliverkenyonA
→B
+$356,617/month
Site-wide CRO program on product listings, cart and reviews for a cooling bedding brand
Site-wideUpsells & cross-sells@oliverkenyon
@oliverkenyonA
→B
+$337,203/month
Mega menu, collection filters and tiered cart rewards for a tattoo-inspired apparel brand
Site-wideNavigation & mega menus@oliverkenyon
@oliverkenyonA
→B
+$182k monthly revenue
Added bundle options directly on the product page
Product pageBundles & quantity breaks@oliverkenyon
@oliverkenyonA
→B
+$159K per month
Rewrote product page copy from general claims to pain-point benefit copy
Product pageHeadlines, product titles & copy@oliverkenyon
@oliverkenyonA
→B
+$156,000/month
Competitor comparison table and benefit-led copy tested on a diagram software landing page
Landing pageComparison charts & tables@oliverkenyon
@oliverkenyonA
→B
7,509 active subscriptions
Added a subscribe-and-save checkbox (20% off) to the PDP for the top repurchase products
Product pagePricing, discounts & savings display
@DaveDiederen
@DaveDiederenA
→B
+12.99% revenue per visitor
Added a 'Best Seller' label directly above the product title
Product pageHeadlines, product titles & copy@DaveDiederen
@DaveDiederenBrowse by page
All page types →Latest results
All results →A
→B
+7.8% revenue per visitor
Removed the 1/2/3-bag bundle selector from the product page
Product pageBundles & quantity breaks@oliverkenyon
@oliverkenyonA
→B
+10.9% revenue per visitor
Added Instagram-style category story bubbles above the mobile homepage hero
HomepageHero & above-the-fold section@oliverkenyon
@oliverkenyonA
→B
+23.8% revenue per visitor
Cart drawer: dispatch/returns/payment block under checkout, size dropdown
CartMoney-back guarantee & returns@oliverkenyon
@oliverkenyonA
→B
+10.77% revenue per visitor
Made the bundle buy box more compact by reducing padding between elements
Product pageBundles & quantity breaks@DaveDiederen
@DaveDiederenA
→B
+3.16% revenue per visitor
Added a countdown timer to checkout
CheckoutCountdown timers@DaveDiederen
@DaveDiederenA
→B
+11.48% revenue per visitor
Added a named sale callout (e.g. 'Fall Sale') inside the existing savings badge
Product pageSales, urgency & limited-time offers@DaveDiederen
@DaveDiederenA
→B
+12.36% revenue per visitor
Rewrote the product title as a benefit-led headline (e.g. 'Improve Your Skin from Home with the LED Face Mask')
Product pageHeadlines, product titles & copy@DaveDiederen
@DaveDiederenA
→B
2x conversion rate
Cut the price by 30%
Product pagePricing, discounts & savings display
@elevate_ab
@elevate_abMost-tested elements
All elements →41 of 41 tests won
37 of 40 tests won
33 of 33 tests won
27 of 29 tests won
24 of 25 tests won
18 of 18 tests won
14 of 14 tests won
13 of 14 tests won
Tests that lost
These save you the most time: changes that sound smart but cost money.
A
→B
-35.61% revenue per visitor
Added a countdown timer for a non-US (European) market
Site-wideCountdown timers@DaveDiederen
@DaveDiederenA
→B
-9.17% revenue per visitor
Introduced subscriptions with the subscription option pre-checked by default
Product pageSubscriptions & subscribe-and-save@DaveDiederen
@DaveDiederenA
→B
-3.84% revenue per visitor
Added small customer profile icons next to the star rating on the PDP
Product pageReviews & star ratings@DaveDiederen
@DaveDiederenA
→B
+~10% conversion rate (low-priced brand)
Added a countdown timer, tested across several brands
Product pageCountdown timers
@Rubendgrf
@RubendgrfThe people who ran them
All practitioners →Oliver KenyonConversionwiseBest: +$471,162/monthDave DiederenSyntra LabsBest: 7,509 active subscriptions
Kasper DolkMaison CommerceBest: Revenue lift +€127,112
Peter ChristensenScaling CROBest: +20% conversion rateRubenTailored CommerceBest: +28% revenue per visitor
MilosCRO for $200k–$1M/month storesBest: +17.88% revenue per visitor
Alex StoykovOlifant DigitalBest: +10.87% revenue per visitor
Josh ThompsonCRO for 7- and 8-figure ecommerce brandsBest: +175.64% revenue per visitorWant these tests run on your store?
The practitioners behind these results take on new Shopify stores.
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